Trainer : Alan Hardacre
This course will introduce and explore how to design, build and execute a public affairs strategy. It will take students, step-by-step, through all of the key building blocks of a public affairs methodology to enable and empower them to develop their own.
- Evaluation: In class group lobbying pitch (focus methodology) 30%
| Day | Class-Virtual | Time | Topic | Trainer(s) |
| TBC | Class | 3hrs | Introduction to Module Art of Influence |
Alan Hardacre Laura Shields |
| TBC | Class | 3hrs | Framework for Lobbying | Alan Hardacre |
| TBC | Class | 3hrs | Methodology for Lobbying | Alan Hardacre |
| TBC | Virtual | 3hrs | Information Management in Public Affairs | Leyla Sertel |
| TBC | Virtual | 2hrs | What we can learn from US Public Affairs | Kelly Cushman |
| TBC | Virtual | 2hrs | Introduction of Simulation Exercise | Alan Hardacre |
| TBC | Virtual | 2hrs | Group Check-in Session on Simulation Exercise | Alan Hardacre |
| TBC | Class | 2hrs | Simulation Exercise Debrief on Simulation & Lobbying Module | Alan Hardacre |
| TBC | Class | 2hrs | Public Affairs Assessment Exercise | Paul Beijer |