APPLICATIONS FOR 2021/2022 ARE OPEN FROM 1 APRIL TO 27 SEPTEMBER 2021.

One-year programme, 60 ECTS

Tuesday, Wednesday (Online) and Thursday evening (in person) (18.15 – 20.15 or 21.15) and two Saturdays (in person) per month. 

Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored. The bloc gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.

The EU offers numerous employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.

This European labour market is growing. It requires advanced qualifications. It now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!

 

6 CLUSTERS.60 ECTS.272H

EU Public Affairs Methodology 26h

Alan Hardacre lead

Lobbying the European Institutions 14h

Daniela Cuciureanu lead

Public Affairs Case Studies 14h 

Quentin Galland lead

Lobbying Module FINAL OVERALL Exercise

Evaluation: Revised individual lobbying pitch (focus full module learnings) 40%  

 

Evaluation 30% group & 70% individual  

 

 

Introductory course and EU narrative 3h

Patrick Vastenaekels lead

Communication strategy 12h

Geert Stox lead

Stakeholder Relations 8h   

Marc Rogerson lead  

Content and Social Media 12h  

Selena Doukhan lead 

Project Management 9h 

Antoine Rivet lead 

Working with the media 20h  

Marc Rogerson and Quentin Aries lead 

Protagoras Masterclasses 9h 

Nicolas Baygert and Protagoras lead no evaluation but attendance compulsory.  

Evaluation: each trainer organises an evalyation in his/her own module

 

Public Affairs Skills 10h

Paul Culley lead

Creative Negociation Skills 10h

Avi Goldstein lead

Career Coaching 1 day (5h)

Key2Advance lead

Cultural Intelligence: How to boost your intercultural competence  10h

Ljiljana Simic lead

Written & spoken communication skills 17h 

Marc Rogerson lead

Filming with your smartphone 10h 

Felix Francotte lead​

Visual Facilitation 12h

Christopher Malapitan lead

Evaluation: skills-based testing in class

 

TWO MANDATORY PROJECTS

GROUP PROJECT 1  PA or COMMS group project

Antoine Rivet and Alan Hardacre

Dates: From March until June 2022

The students have the choice between a project in Communication (lead by Antoine Rivet) or Public Affairs (lead by Alan Harcadre) 5h coaching and group presentation delivery

GROUP PROJECT 2 EU Event (Organising a EU event) 20h

Julia Manuel lead

Dates: From January 2022 until June 2022

The objective of this group work is to organise a real event around the topic of your choice. All aspects of this event will have to be taken care of by the student group:

  • choice of topic
  • guest selection
  • choice of format and location (a challenge in these times of COVID 19) digital/ live/ Hybrid…
  • search for partners / sponsors / budget etc…
  • communication around the event

You have the choice to submit as individual project, one of the three options bellow

  • A Supervised Thesis or, 
  • An Detailed and Analytical Internship Report (In the frame of an Internship performed during EPAC Programme) or,
  • A Detailed and Analytical Professional Report (Analysing your own job/mission evolution thanks to the programme if you are already on the job market)

Cost

3,550€ for the whole course.

Duration

Academic year 2021-2022 from  28 September until 20 June.

Study programme

Three evenings/week and two Saturdays/month 

Both semesters: Tuesday (Online), Wednesday (Online) and Thursday (in class) evenings 18.15 – 20.15 or 21.15. Two Saturdays/month (in class): 10h-17h 

 

Place

IHECS ACADEMY

Rue des Grands Carmes – 27

1000 Brussel