One-year programme, 60 ECTS

Generally Tuesday and Thursday evening (18.15 – 20.15 or 21.15) and two Saturdays per month. 

Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored. The bloc gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.

The EU offers numerous employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.

This European labour market is growing. It requires advanced qualifications. It now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!


5 clusters

EU Institutions / Legal Framework 15h

Workshop on the European Parliament 6h

EU Decision-Making Process & Environment 10h

EU Public Affairs & Communications Eco-system & Stakeholders 10h

Evaluation: Issue Briefing Note on Key Stakeholders to target

EU Public Affairs Methodology 15h Alan Hardacre lead

-> Evaluation: In class group lobbying pitch (focus methodology) 30%

Lobbying the European Institutions 14h Daniela Cuciureanu lead

-> Evaluation: In class individual reflection exercise on targeting institutions (focus institutions) 10%

Civil Society Lobbying 10h Patrizia Heidegger lead

-> Evaluation: In class group exercise on civil society lobbying (focus civil society lobbying) 10%

Public Affairs Case Studies 14h Quentin Galland lead

-> Evaluation: In class individual reflections exercise on learnings from cases (focus comparative case learnings) 10%

Lobbying Module Exercise

-> Evaluation: Revised individual lobbying pitch (focus full module learnings) 40%



  1. An EU Strategic Communications Design Methodology 18 h Gokçe Kalayci Lead
  • Evaluation:

In class:

o Student’s involvement in in-class exercises: 10% of total grade – individual

o Max one page SWOT – to be prepared and graded individually 10% of total grade

  1. EU Communication Strategy Execution in Practice15h Antoine Rivet Lead


  • In class 60% of total grade:

o 1 page risk analysis matrix + risk mitigation plan

o Intervention logic + planning of both resources and activities (GANT chart or similar)

o Budget

  • 40% of the grade on a presentation by the group where each has to present a different part of the above on the basis of their case study / campaign proposal.
  1. Communication Case Studies (presentation + in-class simulation)10h Gokçe and Antoine Lead


  • Written document of 5 page campaign proposal (including risk analysis, risk mitigation, intervention logic, planning of resources, budget) 60% of total grade – graded as group (same grade for everyone)
  • Presentation of campaign proposal – group presentation – each student presents one section (different grade for each individual) 20%
  1. Working with the Media: Media Strategies and Monitoring and The EU Institution perspective 20h Marc Rogerson and Quentin Aries Lead


  • Overall participation (20% of the final grade)

Rather self-explanatory.

  • Role-play exercise (50% of the final grade)

How students acted for the role-play. Did they manage to embody their role, did they understand the rules and how the PR game is played?

  • Written assignment (30% of the final grade)

Since we have more time, maybe it can be interesting for students to be assessed on a communication/press-relations battle plan. It can be interesting to see how they can set up a press relations plan, how to pitch to reporters based on a policy/field of their choosing. Can be cool for professionals to already translate what they learnt during this module and can be interesting for younger and less experimented students to get their hands dirty/to shine for internship and job interviews?

  1. EU Social Media Strategies10h Olivier Schotte Lead
  1. Protagoras Masterclasses 9h Patrick Vastenaekels and Nicolas Baygart lead

EU masterclasses dedicated to EU communication and Policy- attendance-based assessment


Writing and Speaking with Impact 15h

Public Affairs Skills 10h

Political Writing 10h

Media Training 15h

Career Coaching 1 day (5h)

Cultural Intelligence: How to boost your intercultural competence  10h

Evaluation: skills-based testing in class


You have to make a choice between two group project:

–        EU event (Organising a EU event) 20h Julia Manuel or

–        EU policy (Writing a EU policy paper) 20h Eric Van den Abeele

You have the choice to submit as individual project, one of the three options bellow

  • A Supervised Thesis or, 
  • An Detailed and Analytical Internship Report (In the frame of an Internship performed during EPAC Programme) or,
  • A Detailed and Analytical Professional Report (Analysing your own job/mission evolution thanks to the programme if you are already on the job market)


3,550€ for the whole course.


Academic year 2020-2021 from 1 October until 20 June.

Study programme

Two evenings/week and two Saturdays/month.

Both semesters: Tuesday and Thursday evenings 18.15 – 20.15 or 21.15.

Sometimes on Monday at midday (in situ seminar within the institutions) and on Wednesday evenings (special guests).



Rue des Grands Carmes – 27

1000 Brussels