Applications for 2022/2023 are now OPEN until 23rd of September 2022.

One-year programme, 60 ECTS

Tuesday, Wednesday (Online) and Thursday evening (in person) (18.15 – 20.15 or 21.15) and two Saturdays (in person) per month. 

Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored. The bloc gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.

The EU offers numerous employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.

This European labour market is growing. It requires advanced qualifications. It now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!

 

6 CLUSTERS.60 ECTS.244H

Introductory course and EU narrative 3h

What is “EU communication” ? Overview of the EU communication training courses

Patrick Vastenaekels 

Communication strategy 15h

What is “strategic planning” ? What are the essential steps in building a communication strategy? How to select and analyse target audiences ? How to develop key messages ? Presentation of case studies of communication campaigns (by guest speakers).

Geert Stox

Stakeholder Relations 6h   

What is a “stakeholder”? How do you identify their needs and expectations? How do you meet their requirements? How do you create and maintain relationships?

Marc Rogerson   

Content and Social Media 15h  

What is today’s Social Media landscape? What are the latest challenges, opportunities & trends? How do you identify the right channels, target the right audiences and create the right messages? How do you design and implement an efficient Content & Social Media strategy?

Selena Doukhan  

Managing communication campaigns and activities 10

How do you implement a communication strategy? What is “project management”? What are the key roles in a communication project team? How do you plan and budget communication activities? What tools does a project team use to keep the project on track?

Antoine Rivet  

Working with the media 20h  

What does the current EU media landscape look like? How do the media and EU PR professionals work together? What are the basics of a journalist’s daily work? How do you put together an effective institutional communications programme?

Marc Rogerson and Quentin Aries 

 

 

Written & spoken communication skills 17h 

Marc Rogerson lead

Career Coaching 1 day – 5h

Key2Advance lead

Creative Negociation Skills 10h

Avi Goldstein lead

Cultural Intelligence: How to boost your intercultural competence  10h

Ljiljana Simic lead

Visual Facilitation 12h

Christopher Malapitan lead

Filming with your smartphone 10h 

Felix Francotte lead​

 

 

Organise two Protagoras Masterclasses  20h

Julia Manuel and Nicolas Baygert

Dates: From November 2022 until June 2023

The objective of this group work is to organise two open and public EU communication Masterclasses 

You have the choice to submit as individual project, one of the three options bellow

  • A Supervised Thesis or, 
  • An Detailed and Analytical Internship Report (In the frame of an Internship performed during EPAC Programme) or,
  • A Detailed and Analytical Professional Report (Analysing your own job/mission evolution thanks to the programme if you are already on the job market)

Cost

3,550€ for the whole course.

Duration

Academic year 2022-2023 from September until 20th of June.

Program kick of on the 28th of September

Start Date on the 29th of September 

Study programme

Classes are each Tuesdays and Thursday evenings from 18.15 to 20.15 or 21.15

As well as 2 Wednesdays (from 18.15 to 20.15 or 21.15) and 2 Saturdays per month (10h to 17h).

 

Place

IHECS ACADEMY

Rue des Grands Carmes – 27

1000 Brussel

GC103