Applications for 2023/2024 are now OPEN until 27rd of September 2023.
One-year programme, 60 ECTS
Tuesday and Thursday evening (in person or online) (18.15 – 20.15 or 21.15) and Wednesday (Online), plus two Saturdays (in person) per month.
Europe is everywhere. The European Union has an ever-increasing say on the law and policy of each Member State, in many different areas. It is the main player and cannot be ignored. The bloc gives impetus, produces standards, awards subsidies, promotes mobility, and encourages cooperation among countries and regions. The ‘EU machinery’ also powers tens of thousands of skilled jobs.
The EU offers numerous employment opportunities: the European institutions themselves (Commission, Council, Parliament, etc.) plus a multitude of bodies linked to or benefiting from them, such as lobbies, European NGOs, regional and local authorities, European communication agencies, information centres, European media, event organisers, and technical agencies, to name but a few.
This European labour market is growing. It requires advanced qualifications. It now also needs a broad range of skills covering communication techniques and European public affairs. Communication in European policy is clearly a promising niche market!
5 CLUSTERS.60 ECTS.233H
EU Institutions and decision making 15h
Eric Maurice
Paul Shotton
Skills for EU Negotiations 13h
Laure Wagener
EESC, the voice of Civil Society 10h
Divin Robert Mahane
Introductory course and EU narrative 3h
What is “EU communication” ? Overview of the EU communication training courses
Marc Rogerson
Communication Strategy 20h
What is “strategic planning” ? What are the essential steps in building a communication strategy? How to select and analyse target audiences ? How to develop key messages ? Presentation of case studies of communication campaigns (by guest speakers).
Geert Stox
Stakeholder Relations 6h
What is a “stakeholder”? How do you identify their needs and expectations? How do you meet their requirements? How do you create and maintain relationships?
Marc Rogerson
Content and Social Media 14h
What is today’s Social Media landscape? What are the latest challenges, opportunities & trends? How do you identify the right channels, target the right audiences and create the right messages? How do you design and implement an efficient Content & Social Media strategy?
Selena Doukhan
Managing Communication Campaigns and Activities 10h
How do you implement a communication strategy? What is “project management”? What are the key roles in a communication project team? How do you plan and budget communication activities? What tools does a project team use to keep the project on track?
Antoine Rivet
Working With the Media 20h
What does the current EU media landscape look like? How do the media and EU PR professionals work together? What are the basics of a journalist’s daily work? How do you put together an effective institutional communications programme?
Marc Rogerson and Quentin Aries
Written & spoken communication skills 15h
Marc Rogerson
Career Coaching 1 day – 5h
Key2Advance
Creative Negotiations Skills 5h
Avi Goldstein
Cultural Intelligence: How to boost your intercultural competence 5h
Ljiljana Simic
Visual Facilitation 6h
Christopher Malapitan lead
Filming with your smartphone 10h
Felix Francotte lead
Media training 6h
Mark Rogerson
Organising a European Masterclasse 20h
Laura Leprêtre, Julia Manuel and Nicolas Baygert
Dates: From November 2023 until June 2024
The objective of this group work is to organise an open and public EU communication Masterclasses
You have the choice to submit as individual project, one of the three options bellow:
- A Supervised Thesis or,
- An Detailed and Analytical Internship Report (In the frame of an Internship performed during EPAC Programme) or,
- A Detailed and Analytical Professional Report (Analysing your own job/mission evolution thanks to the programme if you are already on the job market)
Cost
3,550€ for the whole course.
Duration
Academic year 2023-2024 from 28th September until June 2024.
Program kick off will be on the 28th of September 2023
Study programme
Classes are each Tuesdays and Thursday evenings from 18.15 to 20.15 or 21.15
As well as 2 Wednesdays (from 18.15 to 20.15 or 21.15) and 2 Saturdays per month (10h to 17h).
Place
IHECS ACADEMY
Rue des Grands Carmes – 27
1000 Brussel
GC103