On this page you will find the Student’s Projects reports and the best Thesis written by EPAC students over the past years. The Thesis can be written in French or in English. You will find also the Working Papers published in the frame of a Jean Monnet Module ERASMUS + 2015/2018
Student’s projects
2023/2024
Empowering Change: Insights from the Mind the Gap: Gender Equality in the Early Career roundtable event
“Mind the Gap: Gender Equality in the Early Careers”, hosted by IHECS Academy’s European Public Affairs and Communications (EPAC) master’s class and sponsored by Tipik Communications, brought together subject matter experts Lydia Mutyebele Ngoi, Echevine du Logement, du Patrimoine public et de l’Egalité des chances, Ville de Bruxelles, Annelies Coessens, Gender, Diversity and Migration Officer, Council of European Municipalities and Regions (CEMR) Gender Policy, and Jéromine Andolfatto, Policy and Campaigns Officer, European Women’s Lobby.
Read the full article here
Full Event Report in French
Full Event Report in English
2022/2023
EU Event 8th of June 2023: Protagoras Masterclass “The Communication of EU Power: towards a narrative turn”
The Protagoras Masterclass “The Communication of EU Power: towards a narrative turn”, organised by students of the EPAC programme in collaboration with IHECS Academy and Protagoras, was a lively meeting point for experts on EU affairs with the IHECS community and beyond, EU institution officials, students, and all those interested in EU communication. On the 8th of June the participants had the opportunity to meet in Brussels for a hybrid debate (via Twitch) on the global power of the EU through public communication campaigns targeting its citizens.
The event was moderated by Nicolas Baygert, Director of Think-Tank Protagoras, who was joined by esteemed panellists Olivier Le Saëc, Administrator at the EU Parliament and former Political Adviser on External Affairs at the EU Parliament, Camille Gessant, Deputy Editor-in-Chief at Agence Europe, specialist on EU External Affairs and Alvaro Oleart, Postdoctoral Researcher at Cevipol/IEE (ULB). We had the pleasure to welcome around 40 registered participants, both in person and online.
The Masterclass was sponsored by GOPA.com, IHECS and IHECS Academy.
Full report can be find on this link
EU Event 1st of December 2022 Protagoras Masterclass “How Policy Branding is changing EU Communication?”
the Masterclass on “How Policy Branding is changing EU Communication”, organized by the EPAC students of the Executive Master in European Public Affairs and Communication in collaboration with PROTAGORAS. The Masterclass was sponsored by GOPA.com and IHECS Academy.
You can watch the full Masterclass on the link. The pictures of the event can be found on the this link.
The Masterclass was moderated by Nicolas Baygert, Director of PROTAGORAS, and gathered a distinguished panel of EU Affairs experts;
● Ms. Elena Linczenyiova – Director for Content and Policy – ICF Next.
● Mr. Tim McPhie – Spokesperson for Climate Action and Energy – European Commission.
● Mr. Hervé Paques – EU Strategy Director – Ogilvy Social.Lab.
● Mr. Roberto Tomasi – Communication Strategist on the NextGenerationEU campaign – European Commission.
The full report can be find on this link.
2021/2022
EU Event 2nd of June 2022 EU Policy Making : ‘Is the EU’s Migration Policy Crisis Driven?”
The Executive Master EPAC students organised a seminar tackling the current topic of the EU’s Policy Response on Migration.
This seminar aimed to spark a conversation about the approach of case-by-case policy-making with policy-makers and stakeholders. How has EU migration policy evolved from 2015 to today, and what work remains to be done? Examine the requirements and content for an overarching approach to EU migration – what might a common and sustainable approach look like?
Opening address:
- Henrik Nielsen, Director for International and Horizontal Affairs, Directorate-General for Migration and Home Affairs, European Commission.
Moderator: Dr Luc Leboeuf, Head of Research Group, Department of Law and Anthropology, Max Planck Institute
PANEL 1 – “From Syria to Ukraine – the evolution of EU Migration Policy”
- José Antonio Moreno Díaz, Rapporteur for the European Economic and Social Committee’s opinion on the New Pact on Migration and Asylum
- Lucas Rasche, Policy Fellow, Jacques Delors Centre
- Salvatore Petronella, Independent Migration Specialist
- Elisabeth Destain, Attorney for the ADDE Asbl – Association pour le droit des étrangers.
PANEL 2 – “The New Pact on Migration and Asylum adopted in 2020 – an operational start?”
- Cristian Pirvulescu, Co-rapporteur for the European Economic and Social Committee’s opinion on the New Pact on Migration and Asylum
- Dr Mehari Taddele Maru, Professor, Migration Policy Centre, European University Institute
- Catherine Woollard, Director of European Council on Refugees and Exiles
Please find the link to the event report 2022
2020/2021
The students worked in groups on two projects: a EU consultancy project or a European event.
EU Policy Project
The group dedicated to consultancy produced three excellent works of proposals around the question: Looking for strategic autonomy: How can the EU ensure its economic, social and environmental horizon while ensuring a level playing field at international level? The students presented their audit report in front of a jury composed of Member from the European Commission, a Think Tanks and the director of the PressClub Brussels.
Find the three policy reports :
Digital Sovereignty: A Wake-Up Call For Europe.
The Race for Electric Vehicles Enhancing the EU strategic autonomy
in Raw Materials
Rethinking EU-India relations Addressing Strategic Dependencies in Pharmaceuticals
EU Event
The group dedicated to the organization of a European event organized a public webinar on June 22, 2021 dedicated to the topic “TACKLING DIGITAL DISPARITIES IN THE EU – PERSPECTIVES AFTER COVID: TOWARDS A MORE DIGITALLY SUSTAINABLE, INCLUSIVE AND EQUAL EUROPE” with the following panel of experts: Mr Moledo, policy coordinator at the European Disability Forum (EDF) (EDF), Mr. Tudorache, European Deputy within the Renew Europe group, Romanian delegation and Mr. Variz attached to Transport and Telecom at the Portuguese Permanent Representation to the European Union. The event was a great success with 60 participants online, the conclusions are available here.
Thesis
2020/2021
Marie Volkenner: Culture at European Union Level: identifying possible obstacles in the European Institutions to increase the effectiveness of cultural advocacy campaigns.
2019/2020
Eugenia Bardaro: The Influence of Public Opinion in the EU Trade Negociations: How did civil Society Politicize the TTIP?
2018/2019
Marie Trevisan: The EU Goes Corporate: An Analysis of the European Commission’s Use of Corporate Communication Practices
Myriam Alcain: Towards fair and responsible garment production, Why isn’t there EU legislation ensuring a socially sustainable garment supply chain
2017/2018
Damien Genicot: Comment renforcer la capacité de l’Union européenne à garantir le respect de ses valeurs fondatrices par les États membres ? Analyse des raisons de l’impuissance de l’article 7 du traité sur l’Union européenne, des procédures d’infraction et du cadre pour l’État de droit pour résoudre le cas de la Pologne
2016/2017
Victoria Marchegiani : Counter-narrative’ strategies VS online radicalisation. The rise of so-called Islamic State’ online strategies and how to tackle their appeal for disenchanted young Europeans. Is communication enough
2015/2016
Barbara Liebshardt and Thomas Bergmann: Revitalizing Europe –An EU-branding campaign as a tool to regain public support for the European Union and to overcome its political crisis Volume I: Theoretical background Volume II: Campaign conceptualization
2014/2015
Claudia Conticello: Which space do civil society organisations have in Europe? Analysing the challenges civil society is facing in its relations
Jean Monnet Module 2015/2018-Working Papers Publications
The Jean Monnet module was from September 2015 until September 2018 a modular part of the educational programme of the Executive Master EPAC, which is recognised and subsidised by the Erasmus + programme. It aims to stimulate the research and work done by young researchers on European topics.
2018 – Promoting active citizenship, an effective form of communication for Europe?
This year’s common and fundamental theme [fil rouge] was the European Union’s –the Commission’s in particular -reflexion on its own institutional future. The foundations of this introspective and prospective exercise wereto be found in the Commission’s“White Paper on the Future of Europe-Reflectionsand scenarios for the EU27 by 2025”.A text prior analysedin class. Students were thereby asked to focus (as highlighted by Commission President Jean-Claude Juncker in his State of the Union Speech) on the five envisaged scenarios (+ 1, i.e. Jean-Claude Juncker’s own scenario)
2017 – Radicalization: Seven projects of European awareness campaigns
Pour cette édition, les étudiants se sont concentrés sur la thématique de la radicalisation. Sept projets de campagne sont ainsi développés à destination des grands publics, complétés par des recommandations et des pistes de travail concrètes.
2016 – Strategic brainstorming on seven European public communication campaigns
Régulièrement, les institutions européennes sont amenées, à travers des campagnes de communication publique, à s’adresser aux citoyens des différents Etats-Membres sur quantité de thématiques. Ces campagnes visent à conscientiser, voire influer sur le comportement des individus, parties-prenantes et décideurs politiques. Comment aborder ces thématiques, à travers quels messages, et quels publics privilégier ? Pour y répondre, les étudiants du Master exécutif en Communication et Politique européennes 2015/2016 ont rédigé, dans le cadre du module Jean Monnet de la Commission européenne, une série d’analyses de campagnes à destination du grand public, complétées par des recommandations et des pistes de travail concrètes. Ce Working Paper présente 7 campagnes de communication européenne qui vont de l’économie circulaire à la gestion de la crise des réfugiés dans l’Union européenne.
